In a nutshell, Online Reputation Management (ORM) is the applied methodology that manages a person, brand or business’s online presence positively, both in the mind of the audience and well as that of the Internet Custodians i.e. The Search Engines.
You might think that ORM is only required by job seekers who want to build their professional profile online in order to find (and impress) potential employers but the truth is… reputation management is a key factor in today’s business and media landscape because it builds and reinforces your credibility.
How do we Apply an Online Reputation Makeover?
The rise of internet marketing has provided a host of opportunities to promote your goods and services. But by equal measure it can be a two way street! How do you react to a string of negative reviews that an irate customer posted about your company? How do you deal with competitors or disaffected staff who seek to tarnish your reputation online? The answer lies in being prepared, being vigilant and in maintaining the highest levels of professional integrity possible whenever you engage on the internet.
Leading and taking maximum control of the information that goes online is one of the crucial services that we provide as online reputation managers. At TNO, we make sure that all information we provide about our clients is written to clearly agreed guidelines in order to provide a 100% clear and accurate online profile.
Our approach to reputation management goes across the spectrum, we focus on content but also on review, assessment, tracking and adjusting our clients’ online reputation management strategy on a regular basis in order to filter and protect them against any negative brand associations or feedback, often before they arise. We analyze every piece of information that we gather from social media channels, blogs, forum sites and other channels online in order to arrive at the best approach to web users and our client’s target audience.
Through the data we collect, our team of content curators, SEO experts and professional writers work together to build and maintain your reputation online and upfront.
Are you ready to find out what your customers have been saying about you online? Talk to us today!